A little known roaster out of Hong Kong, Ideaology makes it a point to ensure that each of their single-origin coffee offerings are unique in flavor notes. You have ones that are high in acidity, others that are very chocolatey, and some that taste funky (in a good way). Located in the fancy Tsim Sha Tsui neighborhood, we’re interested to see how their story develops in the years to come and hope for them to actively join competitions and push their own style of coffee. In a very competitive market like Hong Kong, it’s hard to stand out. But they’ve already managed to cross borders and pop up in different cafes around Asia—like Pregio in Malaysia, home to the Barista Guild Asia, which is where we first discovered them. It’s a taste that travels far.