Confidence. Cleanliness. Zero identity issues. Those are the thoughts one has when walking into NOC’s headquarters and roastery in Sai Ying Pun. It’s almost like the closest thing you’d get if they turned the Apple Store a coffee shop. That’s a good thing. Design culture is alive and well here in NOC. Have a pour over and browse their retail shelves, which are also very carefully curated. We absolutely adore their collaboration lines with Umbra and Loveramics.
The morning crowd gets an especially good deal here, with a medium latte and anything inside their pastry display available for only 50 HKD total. Hong Kong is notoriously expensive, so it’s a huge bargain. We opted to get a large and fluffy orange pancake and drink that normally cost 88 HKD for nearly half the price. Definitely something worth picking up on your way to the train station before the daily grind starts
NOC’s menu also features drinks that are not your typical coffee fare, like the Fizzpresso, which is made with a shot of espresso, lemon juice, tonic water, and finished with a fresh slice of passionfruit. It’s got a pleasantly sour but refreshing taste, with a subtle fruity note. There’s also a bit of texture coming from the little seeds of the passionfruit. Definitely pick this up instead of a soda if you like the healthy stuff. NOC is consistently adventurous, making us wonder what’s behind their process of creating drinks. How many other things have they tried before landing on a drink with this many ingredients and these many textures? A lot of places come up with edgy, creative drinks that end up in competitions but usually don’t find their way to service. Here, they’re pushing to make signature drinks that are tasty enough to be ordered on a daily basis.