Many cafes take pride in sourcing the world’s best coffees and boast of their excellent roasting processes, but to the regular customer, these things may actually not matter quite as much as the cafe would wish. A cool logo may not even be of importance either. Consistency and dependability, however, can be the very qualities that make them want to keep coming back. NOC Coffee Co is one cafe chain that works hard to be that dependable cafe for everyone. And somehow, they manage to check all the previously mentioned boxes too.
If there was one word to describe them, it would be consistent. You can count on them to give you the same pleasant coffee experience in any of their shops. They currently have six branches in Hong Kong and the last one we visited is in Lee Garden Three, Causeway Bay. It has the same immaculately white interiors and minimalist design aesthetic as in their other stores and a friendly team of baristas looking very smart in their also immaculately clean uniforms. This is one of their smaller stores so it is designed mainly for take out but there are stools and benches providing enough space for customers to enjoy a cup of coffee with a quick bite. Along with the seamless service and exceptional ambiance, you can also expect the coffee to be good and satisfying ‑‑ a complete package every time.