Habitual Coffee has been hard at work, raising the standard of specialty coffee in Manila. Over the years they’ve grown in experience, skill, and excellence in service. The owners have kept themselves very much involved in the process of building and expanding the brand from the very start.
Throwing back to 2015. It was a simple coffee bar in the front section of an interior design and lifestyle accessory store in the home depot area of Pasig. And though Habitual did have baristas, it was very much owner-run. Pictured here is Kaye Ong and her then boyfriend, TJ. Two of the brand’s three founders. The third is Raph Garcia, who is the partner who handles Habitual’s day to day business until today. Did we mention that this coffee bar was Aeropress-only? For those who have come to know and love the brand all these years later, know that the dream started like this. It’s very true to the fighting spirit of the Aeropress, that little brewer that could.
Today in 2020, Habitual has three branches. One in Quezon City, one in BGC, and the flagship store in Salcedo Village Makati. You can still order a pretty mean Aeropress brew.