Aura is a small Taiwanese cafe and roastery with a heavy focus on packaging and communication. They’ve developed their own tasting chart based on flavors that people in Taipei know and understand. It’s a very localized version compared to the Specialty Coffee Association standard flavor wheel. So instead of nutty and vegetative notes, you get winey and grassy. Aura also developed a computerized packaging system to determine what the art should look like for each of their unique roasting styles. The way their packaging system works is basically, they feed different pictures into the computer with all the colors of their flavor chart, then inform it how they feel about the coffee and how it tastes, and the system automatically creates a design. It’s a lot of effort just to package the beans, but it really shows the level of commitment Aura has in terms of serving their local community.
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