There’s an aesthetic across all the % Arabica stores around the world, and it’s strongly echoed with their brand concept. The visual experience highlights cleanliness, simplicity, and uniformity. They play with wood, concrete, and light to create a very open environment and a minimalist vibe. All these different aspects set a clear standard for what your experience should be. Arabica has recently begun expanding globally, and every time they open a store you can expect to see similar designs for their interiors and exteriors. Even details are replicated, like the type of espresso machine and grinder they use, which feature custom made wooden details. And their cups and latte art are all uniform, with the % logo visible everywhere you look. Although many of the stores use different interior designers, each of their outposts across the world shares a clear understanding of the brand’s overall visual approach. If ain’t broke, don’t fix it.
